Yesterday i was at “The Avenue’s Mall” . The most happening place in Kuwait. It’s been a while i have been there. And as always even at lame hours the mall is crowded. Not neccessarily everyone was buying, but unlike other malls of Kuwait of late , Avenues gets enormous crowd. And OMG ! almost every shop has a SALE sign board. Which makes Avenue’s look even more elegant. Some of the shops have gone one step ahead ” Most of the item’s 6KD or less”. Some of you shopoholics may scream ‘OMG OMG’ !
To shoppers it’s a feast to their eyes to see signs like these, but the way i see it ….”desperation” of the retailers . What makes a retailer slash prices to that extent ?. The answer is, It’s no secret anymore that not all the shops are doing well in Avenue’s. The ‘smaller’ brands are already facing the heat. Friend of mine who works for a Real Estate Co says that some shops are already up for sale in the ‘first phase’. I wonder what will happen when the second phase opens ( By June?) and word is that Avenue’s has alloted space in second phase to some of the major Retailers from Dubai, so it’s a whole new ball game then. I wouldn’t be surprised if some of the brands went extint in Avenue’s by the end of the year. In fact I’d wait like a vulture to buy some of the goodies for less than KD2 ( as it happend with ‘Veromoda/Tommy Hilfigure in Marina ).
Avenues is massive , but the massiveness is a curse for the retailers. Although I being a healthy person, don’t feel like venturing much far away from where i have parked. I’m sure i am not the only one who feels this way. And when giants like “Mall of Kuwait” & Kuwait 360″ lurking just around the corner to open doors ( with in 3 years ) Avenues’ will face the fate of Marina Mall , Soug Sharq & Fanar Complex . But i hope unlike Marina Mall which recently increased the rent steeply despite of the fact that on some days some of the shops don’t even make KD10 a day ( true ) , The Avenues management will be wise enough to be retailer friendly .
Picture Courtesy – Kuwait style.com