WTH is a Zain Landing page?

zain landing pageOK theĀ competitionĀ is fierce among ISP providers, I get that, But what I don’t get is why Zain in all its wisdom force feeds me ads which I don’t want to see. Every time I log in via Zain e-Go and click on the pages that I want to visit, Zain re-directs it to their “Landing page” I mean come on!!! I am seriously pissed off and almost on the edge to cancel my subscription.